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How are large US marketing teams organised?

Marketers love to innovate, and every year there are new ways to make marketing teams perform better. Teams focus on Account Based Marketing, SEO, Brand and more. We looked at 5,000 large US companies to find out how they are doing.

Author
Rudy Lai
Published
Jan 12, 2023
Updates every
Quarter
50/179 companies
Export
#
Company
# of Tactics
ABM team?
Brand Marketing team?
Content Marketing team?
Demand generation team?
Events team?
SEO team?
1
6
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
2
6
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
3
5
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
4
5
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
5
5
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
6
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
7
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
8
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
9
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
10
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
11
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
12
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
13
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
14
4
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
15
4
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
16
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
17
4
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
18
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
19
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
20
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
21
4
Brand Marketing
Content Marketing
Events
SEO
22
4
Brand Marketing
Content Marketing
Events
SEO
23
4
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
24
4
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
25
4
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
26
4
Brand Marketing
Content Marketing
Events
SEO
27
4
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
28
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
29
4
Brand Marketing
Content Marketing
Events
SEO
30
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
31
4
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
32
4
Brand Marketing
Content Marketing
Events
SEO
33
4
Brand Marketing
Content Marketing
Events
SEO
34
4
Brand Marketing
Content Marketing
Events
SEO
35
3
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
36
3
Brand Marketing
Content Marketing
SEO
37
3
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
38
3
Brand Marketing
Content Marketing
Events
SEO
39
3
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
40
3
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
41
3
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
42
3
Brand Marketing
Content Marketing
Events
SEO
43
3
Brand Marketing
Content Marketing
Events
SEO
44
3
Brand Marketing
Content Marketing
Events
SEO
45
3
Account Based Marketing
Content Marketing
Events
SEO
46
3
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
47
3
Account Based Marketing
Brand Marketing
Content Marketing
Demand Gen
Events
48
3
Account Based Marketing
Brand Marketing
Content Marketing
Events
SEO
49
3
Brand Marketing
Content Marketing
Demand Gen
Events
SEO
50
3
Brand Marketing
Content Marketing
Events
SEO
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