Go-to-market AI blog
The latest news and resources for automating B2B go-to-market
Introducing Tactic Generate
September 05, 2023 — We are making a new AI report builder focused on the fastest time-to-report.
July 20, 2023 — Go-to-market
Whether you buy Tactic or build a similar system, you need to think about total cost of ownership, time-to-market, and agility.
June 21, 2023 — Product Updates
Tactic enables you to make the right call for every aspect of your go-to-market. 6sense shows you whether a prospect has read a particular webpage.
June 07, 2023 — Sales
Whether it's upselling, cross-selling, or offering vertical-specific solutions, understanding customer needs is critical. Offering a solution that aligns with customer goals will naturally increase deal sizes.
June 05, 2023 — Product Updates
NEW in June: Scoring models, auto export, new remote/e-commerce/growth data points.
May 15, 2023 — Go-to-market
Aligning your revenue-generating teams leads to a 15% increase in sales productivity and a 19% acceleration in revenue growth.
May 12, 2023 — Go-to-market
In the competitive landscape of B2B sales, understanding your customers is a necessity. That's where the concept of the Ideal Customer Profile (ICP) comes in.
May 09, 2023 — Go-to-market
This guide helps you the team leader to enable teams of 2-100+ sales reps to all create targeted, engaging, and results-driven B2B outreach.
May 05, 2023 — Go-to-market
Creating a prioritized target account list means selecting the companies you want to focus on for sales and marketing.
May 04, 2023 — Go-to-market
Defining your target audience and ideal customer profile (ICP) is crucial for optimizing your marketing and sales efforts and maximizing your resources.
May 04, 2023 — Go-to-market
A compelling value proposition helps you attract and retain customers, foster customer loyalty, and differentiate yourself from competitors, ultimately contributing to your long-term success.
May 03, 2023 — Product Updates
Import your own data for account scoring, and new data points like funding source and open engineering roles.
May 03, 2023 — Go-to-market
CRM data helps you prioritize accounts with the highest potential value, optimize sales and marketing efforts, and ultimately, drive revenue growth.
May 02, 2023 — Go-to-market
A go-to-market (GTM) strategy is a plan for bringing a product or service to market and attracting customers. It includes identifying target customers, differentiation from competitors, pricing, and promoting the product or service.
April 25, 2023 — Product Updates
You can now score accounts with new data points like industry and founded year, and sync the data to Hubspot and Salesforce.
March 09, 2023 — Data
Funding is an in-demand data point. When, who, how much. Knowing this is a distinct competitive advantage.
March 02, 2023 — Data
Ask Tactic where your target accounts are headquartered. And how many markets they are in. And which ones.
February 28, 2023 — Data
New data point in Tactic: how many social followers do they have on LinkedIn and Instagram? See follower counts ordered from highest to lowest for every account in your CRM.
February 21, 2023 — Data
New data point in Tactic: do they have monthly or annual pricing, do they operate a freemium model, what’s their max enterprise tier etc.
December 02, 2022 — Product Updates
Latest features from Tactic helping you automate your GTM data processes for sales and marketing teams including natural language questions and answers, scoring and tiering, searching for social buttons on websites, location filters and more.
October 15, 2022 — Product Updates
2x faster. 30% more summarised. Better ranking with better language understanding, domain rating, and recency.
October 13, 2022 — Product Updates
With this new feature, Tactic enables you to capture external signals from the internet and prioritise opportunities for revenue.
September 01, 2022 — Team
I have some exciting news I wanted to share immediately - please meet Roman Gruhn who is a Strategic Advisor for Tactic.
July 20, 2022 — Team
Software engineer at Tactic Daniel talks about in-app analytics and starting out in programming.
July 15, 2022 — Data
Our customer research has surfaced three types of data inefficiencies. This is typically a hidden cost, because everybody is focused on optimising operational processes and not data processes.
July 15, 2022 — Sales
How do you consistently ramp and coach reps to do the right research and understand their targets, and still have enough time for everything else?
July 07, 2022 — Team
Tactic's Machine Learning Engineer, Charles Pierse, discusses his expertise and startup interest.
July 04, 2022 — Data
GTM teams typically have a mature solution in place for company data and buyer intent. But they still see the following issues – not enough pipeline, running out of marketing spend, and high outbound activity but low conversion rates.
June 22, 2022 — Product Updates
Whether you’re looking for numbers, quotes, or new intiatives, you can use natural language processing to increase relevance and data quality using Tactic.
June 14, 2022 — Team
Tactic's Head of Search Quality, Venci Dinev, talks about prioritising UX.
June 08, 2022 — Team
Tactic's Design Lead, Simon Keane, talks about his experience as a 0-1 Product Designer.
June 08, 2022 — Sales
Outbound personalisation at scale is a hot, evergreen topic. Every year, loads of startups attack this space. They don’t really stick. Why not?
June 01, 2022 — Team
Sales Lead at Tactic, Isabel Clark, discusses her career and ambitions.
May 26, 2022 — Product Updates
Discover target account contacts, export them to Salesforce and personalise messaging.
May 11, 2022 — Marketing
What is account-based marketing (ABM)? How do you deploy it and what are the benefits for your organisation?
May 10, 2022 — Team
Freddie Russo was Tactic’s first full-time employee. He joined the co-founders in 2020 to create a horizontally scalable data pipeline, which leverages state of the art NLP.
May 10, 2022 — Team
Interviewing Tom Dwyer, Product Manager optimising Tactic's AI search features and UX.
May 10, 2022 — Team
Interviewing Léa Lacoste, Search Engineer managing indexing, result ranking, text-matching.
May 06, 2022 — Product Updates
Find your keywords, accounts, insights and search results in Tactic's new sidebar.
May 04, 2022 — Targeting
Closing with more ideal customers allows go-to-market and product teams to align their strategy and goals over time and lose fewer resources to customer churn from bad-fit customers.
April 04, 2022 — Blog
At the end of last week we released the hotly anticipated first iteration of our Salesforce Sync integration, making that two-way contacts sync step automatic and seamless.
March 28, 2022 — Blog
Alex has been with us since early 2022, when he joined the Data Engineering team to make our search more powerful. He’s a professional problem-solver and a key component to Tactic’s scale.
March 23, 2022 — Blog
Martin has been with us for nearly two years and his growth at Tactic mirrors the growth of our sales and customer success activities. He’s the friendly face you’ve probably chatted with over Zoom while deciding whether Tactic is right for you.
March 10, 2022 — Blog
We raised $4.5 million in Series Seed funding led by Index Ventures and Visionaries Club, and joined by our existing investors IFG.VC.
February 08, 2022 — Blog
Two years ago, Jack and I set out to help enterprises get the right data to power the right decisions. As our vision evolved, it was time for a new brand. Today, we are proud to announce our new name:
June 12, 2021 — Blog
As the cost of product development gets cheaper, markets get more crowded, more complicated, and more competitive. At the same time, everybody is now enabled by automated sales tools that generate a huge amount of noise.
May 12, 2021 — Blog
Today, we are upgrading your tools to find, tag, and act on key contacts. You'll now be able to mark contacts as next steps, remove irrelevant contacts, and setup filters to block out useless keywords.
April 01, 2021 — Blog
In our April release, we focused on enabling users to sync, search, and monitor. Using our new Salesforce integration, you can now sync your pipeline into Tactic, search for people and keywords, and have Tactic continuously monitor for new content related to your pipeline.
December 07, 2020 — Blog
Elasticsearch is a full text search database built on top of Lucene. It has a English language analyzer and a search term highlighter. Both of these features are incredibly useful, however, some information is lost when you use them together. This makes it difficult to figure out why your query matched a document.