Tactic Blog

The latest news and resources for automating B2B go-to-market

July 15, 2022Data

The hidden cost of data

Our customer research has surfaced three types of data inefficiencies. This is typically a hidden cost, because everybody is focused on optimising operational processes and not data processes.

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July 15, 2022Sales

Account research training template

How do you consistently ramp and coach reps to do the right research and understand their targets, and still have enough time for everything else?

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July 07, 2022Team

Introducing the Tacticians: Charles Pierse, Machine Learning Engineer

Tactic's Machine Learning Engineer, Charles Pierse, discusses his expertise and startup interest.

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July 04, 2022Data

The missing 50% of your customer’s journey

GTM teams typically have a mature solution in place for company data and buyer intent. But they still see the following issues – not enough pipeline, running out of marketing spend, and high outbound activity but low conversion rates.

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June 22, 2022Product Updates

Improve data quality with natural language processing

Whether you’re looking for numbers, quotes, or new intiatives, you can use natural language processing to increase relevance and data quality using Tactic.

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June 14, 2022Team

Introducing the Tacticians: Venci Dinev, Head of Search Quality

Tactic's Head of Search Quality, Venci Dinev, talks about prioritising UX.

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June 08, 2022Team

Introducing the Tacticians: Simon Keane, Design Lead

Tactic's Design Lead, Simon Keane, talks about his experience as a 0-1 Product Designer.

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June 08, 2022Sales

You don’t need personalisation

Outbound personalisation at scale is a hot, evergreen topic. Every year, loads of startups attack this space. They don’t really stick. Why not?

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June 01, 2022Team

Introducing the Tacticians: Isabel Clark, Sales Lead

Sales Lead at Tactic, Isabel Clark, discusses her career and ambitions.

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May 26, 2022Product Updates

NEW: Product release - find & export target account contacts with personal insights

Discover target account contacts, export them to Salesforce and personalise messaging.

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May 11, 2022Marketing

What is account-based marketing?

What is account-based marketing (ABM)? How do you deploy it and what are the benefits for your organisation? Check this guide to find out about the resources and data you need to get started, and increase your return on investment on your go-to-market spend.

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May 10, 2022Team

Introducing the Tacticians: Freddie Russo, Software Engineer

Freddie Russo was Tactic’s first full-time employee. He joined the co-founders in 2020 to take the code base from a working model to a horizontally scalable data pipeline, which leverages state of the art NLP techniques. He has an academic computer science background, and deploys first principals system design skills to make search results for Tactic’s customers faster and more relevant.

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May 10, 2022Team

Introducing the Tacticians: Tom Dwyer, Product Manager

Interviewing Tom Dwyer, Product Manager optimising Tactic's AI search features and UX.

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May 10, 2022Team

Introducing the Tacticians: Léa Lacoste, Senior Search Engineer

Interviewing Léa Lacoste, Search Engineer managing indexing, result ranking, text-matching.

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May 06, 2022Product Updates

NEW: Product release - new navigation!

Find your keywords, accounts, insights and search results in Tactic's new sidebar.

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May 04, 2022Targeting

What is an ideal customer profile, and how do you define it?

Closing with more ideal customers allows go-to-market and product teams to align their strategy and goals over time and lose fewer resources to customer churn from bad-fit customers. 

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April 07, 2022Blog

NEW: Product release - email notifications

From now on, we’ll just notify you over email in real-time, once your projects have finished running.

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April 04, 2022Blog

NEW: Product release - Salesforce Sync

At the end of last week we released the hotly anticipated first iteration of our Salesforce Sync integration, making that two-way contacts sync step automatic and seamless.

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March 28, 2022Blog

Introducing the Tacticians: Alex Lagerström, Principal Engineer

Alex has been with us since early 2022, when he joined the Data Engineering team to make our search more powerful. He’s a professional problem-solver and a key component to Tactic’s scale.

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March 23, 2022Blog

Introducing the Tacticians: Martin Dimitrov, Commercial Lead

Martin has been with us for nearly two years and his growth at Tactic mirrors the growth of our sales and customer success activities. He’s the friendly face you’ve probably chatted with over Zoom while deciding whether Tactic is right for you.

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March 10, 2022Blog

Tactic’s $4.5M Series Seed – a look into the future

We raised $4.5 million in Series Seed funding led by Index Ventures and Visionaries Club, and joined by our existing investors IFG.VC.

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February 08, 2022Blog

QuantCopy becomes Tactic

​​Two years ago, Jack and I set out to help enterprises get the right data to power the right decisions. As our vision evolved, it was time for a new brand. Today, we are proud to announce our new name:

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June 12, 2021Blog

Finding key challenges at 1000 companies in 1 day

As the cost of product development gets cheaper, markets get more crowded, more complicated, and more competitive. At the same time, everybody is now enabled by automated sales tools that generate a huge amount of noise.

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May 12, 2021Blog

NEW: Find, tag, and act on key contacts faster

Today, we are upgrading your tools to find, tag, and act on key contacts. You'll now be able to mark contacts as next steps, remove irrelevant contacts, and setup filters to block out useless keywords.

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April 01, 2021Blog

Tactic April 2021 Update: Salesforce, Alerts, Important Questions

In our April release, we focused on enabling users to sync, search, and monitor. Using our new Salesforce integration, you can now sync your pipeline into Tactic, search for people and keywords, and have Tactic continuously monitor for new content related to your pipeline.

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December 07, 2020Blog

Reverse Engineering Elasticsearch Highlights

Elasticsearch is a full text search database built on top of Lucene. It has a English language analyzer and a search term highlighter. Both of these features are incredibly useful, however, some information is lost when you use them together. This makes it difficult to figure out why your query matched a document.

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