Data Marketplace

Find new signals that predict customer fit, intent and sales potential, so that you can prioritise your entire target market and increase revenue efficiency.

Hot Topics
Data Points


Google companies at scale, in real time, to extract key firmographic data. The freshness increases data quality, and Googling increases match rate/coverage.

  • Company description
  • Founded
  • Industry
  • Operating Locations
  • Brand Size
  • Headcount
  • Headquarters
  • Company Type (Public/Private)
  • Stock Ticker
  • Revenue
Account Attribute

Custom Industries

Use AI to read company websites, and categorise them into industries and verticals of your choosing. Very useful if you have custom hierachies and sub-industry dropdowns in your CRM.

  • Fintech
  • Insurtech
  • B2B
  • SaaS
  • Ecommerce (has checkout)
  • NFT marketplace
  • Gig economy marketplace
  • and more
Account Attribute


Software and technology usage sourced from website source code, case studies, job postings and more. Customise this data point by putting in a list of technologies you are interested in.

  • CRMs
  • ERPs
  • eCommerce platform (Shopify etc.)
  • Sales tools (Gong/Clari etc.)
  • Front-end framework (React/Vue..)
  • Ad Channels (Google Ads/Facebook Ads..)
Account Attribute

Social Followers

Follower count and profile URLs from leading social networks, like Twitter, LinkedIn, Instagram and TikTok.

Account Attribute

Business Model and Pricing

Tap into company websites, pricing pages (for SaaS) and product pages (for eCommerce stores) to understand pricing and business model

  • Has volume based pricing?
  • Enterprise tier?
  • Monthly/Annual pricing?
  • Minimum/Maxmium price
  • Average Product Pricing
  • Most Common Currency
Account Attribute

Hiring, remote and jobs

Apply large language models (LLMs) onto job post data from 3 sources: company job boards, job aggregators, and job posts found online. You can specify job titles or departments, and filter by hiring region.

  • Remote first?
  • Open remote roles?
  • Remote hiring countries
  • Engineering open roles in Canada
  • Sales oepn roles in UK
  • Sales open roles everywhere
Account Attribute


We source funding data from filings and news releases, much like popular sources of funding data.

  • Most recent funding date
  • Funding stage
  • Lead investor
  • Amount raised
  • Funding round currency
Account Attribute

Team sizes

Using professional social network data, you can look at how many people have a specific job title (e.g. DevOps) in a company, or how large are specific teams (e.g. Engineering)

  • Sales team size
  • Legal team size
  • # of software engineers
  • # of product managers
Account Attribute

Team locations

Using professional social network data, you can look at how many people work in different locations in any company.

  • Headcount: United States
  • Headcount: United Kingdom
  • Headcount: Canada
  • Headcount: Germany
Account Attribute


Headcount growth: 3 months, 6 months, 12 months. Filter by team and location. Executive hires from the last 3 months.

  • Growth of sales team last 3 months
  • Growth of engineering team last 6 months
  • Overall headcount growth last 12 months
  • Growth of HR team last 6 months
Account Attribute


What payment service providers and payment methods do companies accept? In what currencies?

  • Currencies accepted
  • Stripe/Adyen
  • Klarna
  • Visa/MasterCard
  • Direct Debit
  • Bank Transfer
  • Cheques
Account Attribute

Operating locations

Where does the company have offices, operate, and ship to?

Account Attribute

Company Website

Find vision, mission, strategy statements. Engineering and sales blogs. Track keywords in terms and conditiions. Understand their sustainability stance, key benefits offered, and company culture.

Account Attribute

Annual Reports

Mine key initiatives, risks and challenges. Replace repetitive Ctrl + F.

Account Attribute

🔒 Cyber Security

How to find cyber security initiatives

Account Attribute

💬 Executive quotes

Target senior executives by understanding their priorities and challenges

Account Attribute

🤝 Ideal customer profile

Win 68% more by iterating and implementing your ideal customer profile

Account Attribute

🐋 Enterprise SaaS

Quickly understand which companies have the right business model for your offering to be helpful.

Account Attribute

☁️ Digital Transformation

How to find digital transformation initiatives

Account Attribute

🤳 Self service SaaS

How to find technology companies with a SaaS (software as a service) model

Account Attribute

👁️ Vision, mission and initiatives

How to find vision, mission and initiatives to make account plans quickly

Account Attribute
Use Cases
Prospecting. Developing effective content. Refining and targeting your most valuable marketing segments. Moving your research to Tactic gives you more actionable information for these projects than you could ever manually compile.
Tactic for Sales
  • Find who to call, when, why
  • Collaborate on account plans
  • Identify trends and talking points
  • Perfect your CRM data
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Tactic for Marketing
  • Build accurate targeted audiences
  • Increase inbound conversion
  • Launch campaigns with confidence
  • Improve cost per acquisition
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Tactic for RevOps
  • Clean data into viable accounts
  • Expand market with new segments
  • Increase all-bound conversion rate
  • Budget your hiring
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Ready to see Tactic in action?
Book a personalised demo of Tactic