Data Point

🔒 Cyber Security

How to find cyber security initiatives

Introduction

Cybersecurity has been a hot topic especially in the last couple of years. Large enterprises and the public sector alike are changing their businesses to be more secure and dealing with data leaks, and this is presenting new opportunities for technology companies. Targeting companies doing cyber security initiatives with the right message helps you build a valuable pipeline.


How do we find companies with cyber security initiatives?

As always, think of Tactic as an automated version of a research analyst. When you ask a research analyst to find companies doing cyber security initiatives, you will need to specify the keywords and people they should look for.

For example, if a company has a chief information security officer, they are likely focused on cybersecurity. If a company is hiring for DevSecOps experience, they are likely doing cyber security projects.

We can use People Searches and Keyword Searches in Tactic to precisely specify how to find cyber security initiatives.

People Searches to find cyber security initiatives

  • team search for ‘technology’
  • team search for ‘security’
  • team search for ‘digital’
  • ‘CIO’ in their job title
  • ‘CISO’ in their job title
  • ‘CTO’ in their job title
  • ‘architecture’ in their job title
  • ‘infrastructure’ in their job title
  • ‘cloud architect’ in their job title

Keyword Searches to find cyber security initiatives

  • cyber security
  • technology operations
  • digital strategy
  • security analyst
  • DevSecOps
  • DevOps
  • ITOps
  • cloud security
  • cloud access
  • zero trust
  • technology initiatives
  • security initiatives
  • cloud initiatives
  • data migration
  • cloud migration
  • technology migration
  • network security
  • ransomware protection
  • cloud misconfiguration
  • secure gateway
  • security posture
  • security transformation
  • cloud transformation
  • network transformation

Finding cyber security initiatives in Dow Jones Index companies

After we have specified these people searches and keyword searches, we can ask Tactic to do them against all the companies in Dow Jones Index companies. Using the Spreadsheet view, we can find the company that cares about cyber security the most.

The cyber security column shows signal strength
The cyber security column shows signal strength

As we can see here, we have found insights on every aspect of cyber security, the ones that we listed out earlier in this article.

Spread of cybersecurity topics at Home Depot
Spread of cybersecurity topics at Home Depot

Here’s a particularly actionable insight for sales and marketing campaigns.

Visa is partnering with Cyber Security Summit
Visa is partnering with Cyber Security Summit

Give it a try yourself by signing up here.

Information overload?

Get your top answers with Tactic.