Cybersecurity has been a hot topic especially in the last couple of years. Large enterprises and the public sector alike are changing their businesses to be more secure and dealing with data leaks, and this is presenting new opportunities for technology companies. Targeting companies doing cyber security initiatives with the right message helps you build a valuable pipeline.
Many cyber security vendors target large enterprises, where there is a large attack surface and loads of complexity. In the following tutorial, I am going to show you how to make a dashboard that monitors top cyber initiatives in the Global 2000.
How do we find companies with cyber security initiatives?
As always, think of Tactic as an automated version of a research analyst. When you ask a research analyst to find companies doing cyber security initiatives, you will need to specify the keywords and people they should look for.
For example, if a company has a chief information security officer, they are likely focused on cybersecurity. If a company is hiring for DevSecOps experience, they are likely doing cyber security projects.
We can use People Searches and Keyword Searches in Tactic to precisely specify how to find cyber security initiatives.
People Searches to find cyber security initiatives
- team search for ‘technology’
- team search for ‘security’
- team search for ‘digital’
- ‘CIO’ in their job title
- ‘CISO’ in their job title
- ‘CTO’ in their job title
- ‘architecture’ in their job title
- ‘infrastructure’ in their job title
- ‘cloud architect’ in their job title
Keyword Searches to find cyber security initiatives
- cyber security
- technology operations
- digital strategy
- security analyst
- cloud security
- cloud access
- zero trust
- technology initiatives
- security initiatives
- cloud initiatives
- data migration
- cloud migration
- technology migration
- network security
- ransomware protection
- cloud misconfiguration
- secure gateway
- security posture
- security transformation
- cloud transformation
- network transformation
Finding cyber security initiatives in Dow Jones Index companies
After we have specified these people searches and keyword searches, we can ask Tactic to do them against all the companies in Dow Jones Index companies. Using the Spreadsheet view, we can find the company that cares about cyber security the most.
As we can see here, we have found insights on every aspect of cyber security, the ones that we listed out earlier in this article.
Here’s a particularly actionable insight for sales and marketing campaigns.