Scale revenue efficiently with data automation

Get better target accounts, larger deals, and automate manual data work. Turn data into your biggest competitive advantage.

What is tactic?
Tactic partners with you to build data and insights into your biggest competitive advantage.
Tactic for:

Targeting automation

Better target accounts

Source every account, team, initiative and prospect in your TAM. Clean and enrich them with a customised, unlimited selection of data.

Score, qualify and segment every company on the planet.

Distribute the right segments to the right channel: inbound, outbound, partners, product-led and more.

Replaces self sourcing accounts, ZoomInfo/Crunchbase/BVD, data outsourcing, data quality projects.
Engagement automation

Personalise every buyer interaction

Prioritise accounts based on propensity to buy, ACV, triggers and intent.

Engage them using detailed insights on goals, pain points, and initiatives of each prospect.

Close more revenue by building relationships with the entire buying committee and connecting your solution to the buyers' strategy.

Replaces scraping event lists, media monitoring, ABM agencies, manual account plans and maps, territory prioritisation spreadsheets.
Optimisation automation

Apply learnings quickly

Replicate high performing reps and campaigns. Find new attributes and signals to increase win rates and ACV. Deploy findings into your territory plans, marketing strategies and sales tactics.

Accelerates strategic revenue operations projects, territory planning and book building.

Increase your revenue efficiency today.

Tactic uses automation to increase efficiency for your people, processes and iteration speed.


more sales efficiency

Move away from manual web research, data cleaning and spreadsheets. Focus on talking to customers and messaging.


more automations

Use cutting-edge natural language understanding to create high quality insights. Trigger workflows without human oversight.


more learning and iteration

Iterate on your data as you iterate your go-to-market, using our self-serve platform that creates new datasets in hours, not months.

Trusted by hypergrowth startups and Fortune 500
Use Cases
Prospecting. Developing effective content. Refining and targeting your most valuable marketing segments. Moving your research to Tactic gives you more actionable information for these projects than you could ever manually compile.
Tactic for Sales
  • Find who to call, when, why
  • Collaborate on account plans
  • Identify trends and talking points
  • Perfect your CRM data
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Tactic for Marketing
  • Build accurate targeted audiences
  • Increase inbound conversion
  • Launch campaigns with confidence
  • Improve cost per acquisition
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Tactic for RevOps
  • Clean data into viable accounts
  • Expand market with new segments
  • Increase all-bound conversion rate
  • Budget your hiring
Learn More

Integrate expertise

Get summarised search results directly in the tools you use. Connect Tactic with the other apps in your stack, so your colleagues can all benefit from seamless access to perfect information.
Available in the Chrome Web Store

Safe & Secure

SSL everywhere, database encryption at rest, 100% cloud-based architecture secured behind a VPC, and independent security audits.

SAML single sign-on

Manage employee access at scale with secure single sign-on. Included with our Enterprise Plan.

Get 40% more revenue efficiency.
See how hypergrowth startups and Fortune 500 automate their go-to-market in under 4 weeks.