Every target account. Any custom criteria.
Target accounts not matching your ideal customer profile? Build target account lists based on any people and contextual criteria, use it to power sales and marketing, and scale revenue efficiently.
Increase your revenue efficiency today.
Tactic uses automation to increase efficiency for your people, processes and iteration speed.
+30%
more sales efficiency
Move away from manual web research, data cleaning and spreadsheets. Focus on talking to customers and messaging.
3x
more automations
Use cutting-edge natural language understanding to create high quality insights. Trigger workflows without human oversight.
4x
more learning and iteration
Iterate on your data as you iterate your go-to-market, using our self-serve platform that creates new datasets in hours, not months.
Move away from a generic list by constantly feeding target accounts using criteria specific to your business into your CRM. For example:
Tactic uses AI to answer thousands of search queries at once, so you can step away from Google when researching companies and people.
Find any answer,
For any question you might have, Tactic finds relevant answers for companies, people, and keywords.
In any format,
It filters and prioritises your insights into any format, whether that's a report or a spreadsheet.
Integrated to your stack
Tactic is seamless; we integrate with your most important tools. Starting with Salesforce.
Trusted by hypergrowth startups and Fortune 500
“With Tactic, we save 10 hours a week per salesperson. Thousands of answers are found, filtered and ranked based on their priorities - so they know where to start.
Jody Clark, Global VP of Sales Development at GoCardless 
“Tactic drives our outbound strategy and deep insight into our target accounts, and has been a key piece of technology that helped us scale in the past year.
Andrew Hall, Director of Field Marketing, Adobe Workfront “With Tactic my research is 5x faster. In a few clicks, I can mine the entire internet for relevant and targeted account actions, combine with my Salesforce data, leading to larger and higher quality pipeline.
George Gilks, Enterprise Account Executive, Workfront
Use Cases
Prospecting. Developing effective content. Refining and targeting your most valuable marketing segments. Moving your research to Tactic gives you more actionable information for these projects than you could ever manually compile.
- Find who to call, when, why
- Collaborate on account plans
- Identify trends and talking points
- Perfect your CRM data
- Build accurate targeted audiences
- Increase inbound conversion
- Launch campaigns with confidence
- Improve cost per acquisition
- Clean data into viable accounts
- Expand market with new segments
- Increase all-bound conversion rate
- Budget your hiring
Integrate expertise
Safe & Secure
SSL everywhere, database encryption at rest, 100% cloud-based architecture secured behind a VPC, and independent security audits.
SAML single sign-on
Manage employee access at scale with secure single sign-on. Included with our Enterprise Plan.