Every target account. Any custom criteria.

Target accounts not matching your ideal customer profile? Build target account lists based on any people and contextual criteria, use it to power sales and marketing, and scale revenue efficiently.

Increase your revenue efficiency today.

Tactic uses automation to increase efficiency for your people, processes and iteration speed.


more sales efficiency

Move away from manual web research, data cleaning and spreadsheets. Focus on talking to customers and messaging.


more automations

Use cutting-edge natural language understanding to create high quality insights. Trigger workflows without human oversight.


more learning and iteration

Iterate on your data as you iterate your go-to-market, using our self-serve platform that creates new datasets in hours, not months.

The angels are in the details
A targeting engine tailored to your go-to-market.

Move away from a generic list by constantly feeding target accounts using criteria specific to your business into your CRM. For example:

Why Tactic?

Tactic uses AI to answer thousands of search queries at once, so you can step away from Google when researching companies and people.

Find any answer,

For any question you might have, Tactic finds relevant answers for companies, people, and keywords.

In any format,

It filters and prioritises your insights into any format, whether that's a report or a spreadsheet.

Integrated to your stack

Tactic is seamless; we integrate with your most important tools. Starting with Salesforce.


Trusted by hypergrowth startups and Fortune 500

Use Cases

Prospecting. Developing effective content. Refining and targeting your most valuable marketing segments. Moving your research to Tactic gives you more actionable information for these projects than you could ever manually compile.

Tactic for Sales
  • Find who to call, when, why
  • Collaborate on account plans
  • Identify trends and talking points
  • Perfect your CRM data
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Tactic for Marketing
  • Build accurate targeted audiences
  • Increase inbound conversion
  • Launch campaigns with confidence
  • Improve cost per acquisition
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Tactic for RevOps
  • Clean data into viable accounts
  • Expand market with new segments
  • Increase all-bound conversion rate
  • Budget your hiring
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Integrate expertise

Get summarised search results directly in the tools you use. Connect Tactic with the other apps in your stack, so your colleagues can all benefit from seamless access to perfect information.
Available in the Chrome Web Store

Safe & Secure

SSL everywhere, database encryption at rest, 100% cloud-based architecture secured behind a VPC, and independent security audits.

SAML single sign-on

Manage employee access at scale with secure single sign-on. Included with our Enterprise Plan.

Increase revenue efficiency with Tactic

See how hypergrowth startups and Fortune 500 work smarter, not harder.