Make your own sales intelligence
In this market, you can't afford to guess. Get customised data on your prospects and scale revenue efficiently.
How it works
Tactic stores a live copy of the internet, your Salesforce, and 3rd party API data. You can then extract customised data in a few clicks, automating manual research, consolidate data vendors, and eliminate ad hoc scraping.
Tactic unifies many raw data sources — company databases, the internet, job postings, annual reports, and more — basically anywhere your customers write about themselves. It saves your team valuable time.See the product →
What Tactic enables
Customisable data helps you capture granular account and prospect attributes to better target your sales, marketing and customer success.
Better target accounts
Source every account, team, initiative and prospect in your TAM. Clean and enrich them with a customised, unlimited selection of data.
Score, qualify and segment every company on the planet.
Distribute the right segments to the right channel: inbound, outbound, partners, product-led and more.
Classify companies into any industry you specify. Separate 'SaaS' from 'IT consultancies', 'Banks' from 'Fintech'.
Smart company tags
Tag companies based on their website. Get hyper specific tags like 'NFT marketplace', 'Generative AI'.
Enrich companies with any answer you can Google. Revenue. Market share. Number of customers.
Combine data into useful metrics. % of a company working in software engineering etc.
Personalise every buyer interaction
Prioritise accounts based on propensity to buy, ACV, triggers and intent.
Engage them using detailed insights on goals, pain points, and initiatives of each prospect.
Close more revenue by building relationships with the entire buying committee and connecting your solution to the buyers' strategy.
Free text triggers
Use free text search to make sales triggers. Find M&A events, new CFOs, and more.
Show the source
Any insight that Tactic surfaces will have a source. You can see exactly where in the raw data did we find your signal.
Single source of intelligence
Put relevant details, contacts, and search results about the company you are engaging on one screen.
Apply learnings quickly
Replicate high performing reps and campaigns. Find new attributes and signals to increase win rates and ACV. Deploy findings into your territory plans, marketing strategies and sales tactics.