SaaS has been a hot topic especially in the last couple of years. Businesses and startups alike are offering new cloud based, subscription software, and this is presenting new opportunities for technology companies. Targeting companies with a SaaS model with the right message helps you build a valuable pipeline.
As always, think of Tactic as an automated version of a research analyst. When you ask a research analyst to find technology companies with a SaaS (software as a service) model, you will need to specify the keywords and people they should look for.
For example, if a company has an upsell or churn manager, they are likely managing a subscription model. If a company has a ‘request demo’ or ‘sign up’ button on their homepage, it’s likely a SaaS company.
We can use People Searches and Keyword Searches in Tactic to precisely specify how to find technology companies with a SaaS (software as a service) model.
- ‘Product’ in Team Searches
- ‘Growth’ in Team Searches
- ‘Customer Success’ in Team Searches
- ‘Product Designer’ in Role Searches
- ‘UX’ in Role Searhces
Before we start, we have to enable Button searches by selecting Content source: Homepage Button.
Tactic will search for exact buttons of the following keywords.
- log in
- sign in
- sign up
- request demo
- try free
- try now
- start free
After we have specified these people searches and keyword searches, we can ask Tactic to do them against all the companies in Deloitte 50. Using the Spreadsheet view, we can find the company that looks most like a SaaS company.
As we can see here, we have found insights on every aspect of digital transformation, the ones that we listed out earlier in this article.
If we double check by clicking the link back to the result, we can easily see the request demo button on OneTrust