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Top 50 Product Led Growth (PLG) companies in Europe

One of our customers used Tactic to build a list of venture-backed product-led growth companies (also known as PLG) in Europe. It took them just a few clicks. Here's the top 50. Want the whole list of companies? Leave your email below.

Author
Rudy Lai
Published
Dec 1, 2022
Updates every
Quarter
50/197 companies
Export
#
Company
Company Country
Founded Year
GTM motion
Pricing Page?
Free Tier?
Demo?
Large growth team?
1
United Arab Emirates
2018
Product LedSales Led
Pricing Page
Free Tier
Demo Available
2
United Kingdom
2007
Product LedSales Led
Pricing Page
Demo Available
3
Netherlands
2006
Product LedSales Led
Pricing Page
Demo Available
Large growth team
4
Belgium
2005
Product LedSales Led
Pricing Page
Free Tier
Demo Available
5
Germany
2009
Product LedSales Led
Pricing Page
Demo Available
6
Sweden
2005
Product LedSales Led
Pricing Page
Demo Available
Large growth team
7
Denmark
2007
Product LedSales Led
Pricing Page
Free Tier
Demo Available
8
United Kingdom
2010
Product LedSales Led
Pricing Page
Demo Available
Large growth team
9
Czech Republic
2008
Product LedSales Led
Pricing Page
Demo Available
10
Germany
2015
Product LedSales Led
Pricing Page
Demo Available
Large growth team
11
France
2012
Product Led
Pricing Page
12
United Kingdom
2007
Product Led
Pricing Page
13
Spain
2012
Product Led
Pricing Page
14
Ireland
2011
Product LedSales Led
Pricing Page
Demo Available
15
Spain
2015
Product LedSales Led
Pricing Page
Free Tier
Demo Available
16
France
2015
Product LedSales Led
Pricing Page
Demo Available
Large growth team
17
United Kingdom
2011
Product LedSales Led
Pricing Page
Demo Available
18
United Kingdom
2008
Product Led
Pricing Page
Large growth team
19
France
2016
Product LedSales Led
Pricing Page
Demo Available
20
Belgium
2011
Product LedSales Led
Pricing Page
Demo Available
21
Finland
2016
Product LedSales Led
Pricing Page
Demo Available
22
United Kingdom
2011
Product LedSales Led
Pricing Page
Demo Available
23
Germany
2013
Product LedSales Led
Pricing Page
Demo Available
24
Germany
2011
Product LedSales Led
Pricing Page
Demo Available
25
United Kingdom
2011
Product Led
Pricing Page
Free Tier
Large growth team
26
Germany
2017
Product LedSales Led
Pricing Page
Free Tier
Demo Available
27
France
2015
Product LedSales Led
Pricing Page
Demo Available
28
France
2007
Product LedSales Led
Pricing Page
Demo Available
29
Spain
2012
Product LedSales Led
Pricing Page
Free Tier
Demo Available
30
Netherlands
2013
Product LedSales Led
Pricing Page
Demo Available
31
United Kingdom
2015
Product LedSales Led
Pricing Page
Free Tier
Demo Available
32
Finland
2005
Product LedSales Led
Pricing Page
Demo Available
33
United Kingdom
2015
Product LedSales Led
Pricing Page
Demo Available
34
Germany
2020
Product Led
Pricing Page
Large growth team
35
Poland
2011
Product LedSales Led
Pricing Page
Demo Available
36
United Kingdom
2019
Product LedSales Led
Pricing Page
Demo Available
37
France
2009
Product LedSales Led
Pricing Page
Demo Available
38
Austria
2017
Product LedSales Led
Pricing Page
Demo Available
39
Belgium
2012
Product Led
Pricing Page
40
France
2010
Product LedSales Led
Pricing Page
Demo Available
41
Germany
2012
Product Led
Pricing Page
Demo Available
42
United Kingdom
2007
Product LedSales Led
Pricing Page
Demo Available
43
United Kingdom
2010
Product Led
Pricing Page
44
United Kingdom
2012
Product Led
Pricing Page
45
Norway
2013
Product LedSales Led
Pricing Page
Demo Available
46
France
2016
Product LedSales Led
Pricing Page
Demo Available
47
Austria
2013
Product Led
Pricing Page
Free Tier
48
United Kingdom
2011
Product Led
Pricing Page
Free Tier
Large growth team
49
United Kingdom
2007
Product Led
Pricing Page
Large growth team
50
Germany
2016
Product Led
Pricing Page
Free Tier
Customisable data by

Get the whole list of 150+ product led growth companies and sync it with your CRM.

Understanding the SaaS market however is challenging – there is no one good definition of SaaS, and within SaaS there are also a few flavors.

Compiling data on this market is interesting to B2B companies, investment firms, and venture capital companies. Because SaaS companies typically copy each other’s operating models and tech stacks, figuring out a repeatable motion to sell to SaaS companies is very lucrative. On the other hand, they are also one of the fastest growing and highest margin business models around, which makes it of interest to investment firms and venture capital.

Source

In this analysis, we looked at 3,000 companies that are a) over 100 people, b) headquartered in Europe, c) founded after 2005 and d) have received some sort of funding. The funding will predominantly be venture/growth funding, although grants, debt and other types of funding is also counted.

What is Software as a Service?

Software as a Service (SaaS) is a software application hosted by a third-party provider (the vendor) and made available to customers over the internet. SaaS products are usually used through a web browser, and the vendor is responsible for maintaining and updating the software, as well as hosting and managing the infrastructure needed to run it.

Typically, customers pay for SaaS with a monthly or annual subscription, and the vendor charges based on the number of users or the level of service provided.

Examples of include customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, and cloud-based productivity and collaboration tools.

In terms of go-to-market, we divide this into the popular go-to-markets in SaaS – product led growth (PLG) and sales led growth (also known as ‘enterprise sales’).

What is product led growth?

Product-led growth (PLG) is a business model and go-to-market strategy that uses the product to market itself, acquire, expand, and retain customers. The goal is to create a compelling product experience that drives organic growth through word-of-mouth and referrals.

There are several key characteristics of a product-led growth model:

  • The product is the marketing: free trials, freemium models, or self-service onboarding.
  • The product drives acquisition and retention, using concepts like viral loops, referral programs, or customer loyalty programs.

Concretely, we used Tactic to get answers around the following 3 questions to understand if there is a PLG model:

  1. Is there a self service sign in portal?
  2. Is there a free trial/tier?
  3. Is there a pricing page on the company website?
  4. Is there a growth team?

Data

Here's the first 50 companies in this dataset. If you'd like to ask additional questions (e.g. who has monthly pricing?), integrate this into your CRM, or access the rest of the dataset, please contact us for a chat!

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