Introduction
Digital transformation has been a hot topic especially in the last couple of years. Large enterprises and the public sector alike are changing their businesses to be more digital, and this is presenting new opportunities for technology companies. Targeting companies doing digital transformation with the right message helps you build a valuable pipeline.
Example dataset
If you are a technology company, chances are that you target large enterprises and their digital transformation initiatives. In the following tutorial, I am going to show you how to make a dashboard that monitors top digital transformation initiatives in the Global 2000.
How do we find companies with digital transformation initiatives?
As always, think of Tactic as an automated version of a research analyst. When you ask a research analyst to find companies doing digital transformation, you will need to specify the keywords and people they should look for.
You tell the analyst what exactly you mean by digital transformation, which probably includes things like moving to the cloud, talking about digital initiatives, and launching digital product.
For example, if a company has a chief digital officer, they are likely doing digital transformation. If a company talks about a new mobile app that’s about to launch, they are likely doing digital transformation.
We can use People Searches and Keyword Searches in Tactic to precisely specify how to find digital transformation initiatives. Here’s a list of suggested people and keyword searches:
People Searches to find digital transformation
- team search for 'cloud'
- team search for ‘digital’
Keyword Searches to find digital transformation
- digital transformation
- new mobile app
- new platform launch
- cloud migration
- cloud experience
- cloud engineer
Finding digital transformation in Fortune 50
After we have specified these people searches and keyword searches, we can ask Tactic to do them against all the companies in Fortune 50. Using the Spreadsheet view, we can find the company that talks about digital transformation the most.
As we can see here, we have found insights on every aspect of digital transformation, the ones that we listed out earlier in this article.
Here’s a particularly actionable insight for sales and marketing campaigns.
