Why companies choose Tactic over 6sense
There are so many factors that affect your go-to-market success. The key is to focus on the right targets. To do that, you need to make the right decision on every level, from choosing the right markets and verticals, to understanding who to call, when and why.
In simple terms, Tactic enables you to make the right call for every aspect of your go-to-market: every stage of your go-to-market journey, in every level of the market. 6sense shows you whether a prospect has read a particular webpage.
AI for every stage of your go-to-market journey
Team | Tactic Use Case | 6sense Use Case |
|---|---|---|
Strategy | GTM planning, target accounts | |
Marketing | ABM, demand generation campaigns, inbound account prioritisation | Intent Data |
Sales | Research automation, personalisation insights, deal preparation | Sales notifications |
Customer Success | Upsell scoring, customer monitoring | |
Partnerships | Partner list building, partnership outreach insights |
AI for every level of the market
Tactic | 6sense | |
|---|---|---|
Right market | Understand TAM globally based on custom ideal customer criteria | |
Right vertical | Customisable industry/vertical classification, discover new verticals | |
Right account | 1000+ attributes to understand fit, replicating how your top reps research the market | Companies researching topics in your market |
Right person | Podcasts, interviews, quotes on key executives | People reading relevant content |
Right time | Configurable sales triggers like headcount growth, hiring, new offices, new execs and more | Intent data |
Right message | Automated Googling to find relevant snippets that enable hypertargeted messages |
If you are reading this, you might be struggling with
You can’t use intent data in your messaging
Nobody likes to hear that their browser history is up for sale. As concerns for privacy grows, it gets more and more challenging to explain why you are calling.
Your sales team complains about bad territories
Intent is just a part of the picture. It doesn’t help you with territory management, prospect research, and meeting prep.
You are in a new category
If prospects are not aware of the problem you solve, how can they reveal intent?
You are running out of budget
You already hired a sales team. You can’t afford putting big marketing dollars behind them to get them website visitors who show intent.
Outbound is both your biggest and most difficult channel
The art of outbound is about creating demand. Intent only captures existing demand.
6sense sounds like a big commitment
Tactic’s flexible pricing makes it easy to start & grow. We have a plug-and-play setup, including 1 click integrations with Salesforce and Hubspot. Customers typically see ROI within the first week.
